FIFA adapts Man of the Match awards for Muslim players at 2026 World Cup

At the 2026 World Cup, FIFA has implemented changes to the Player of the Match award ceremony to accommodate the religious beliefs of participating athletes. Players who follow Islam or come from predominantly Muslim nations are now eligible to receive a version of the trophy without the Michelob ULTRA beer sponsorship branding.

In Islam, the consumption of alcohol is classified as haram (forbidden) and considered a serious sin. FIFA confirmed that a trophy and backdrop without branding are available to players upon request. This policy also extends to underage players or anyone who prefers not to be associated with alcohol brands for personal reasons.

This initiative is part of a broader effort to respect religious traditions at the tournament. FIFA has also established a special protocol regarding the flags of Saudi Arabia and Iraq, ensuring they are not placed directly on the ground due to the presence of sacred Islamic inscriptions on the national symbols.

The practice of providing unbranded trophies was previously utilized at the 2025 FIFA Club World Cup. As debates over alcohol-related sponsorships in football continue to evolve, FIFA remains committed to offering these adaptations to ensure the tournament remains inclusive for players of all backgrounds.