FIFA held talks over private investment in U15 ‘World Cup’ featuring 211 teams

FIFA President Gianni Infantino spent the past year holding secret conversations with private investors to explore the development and commercialization of an Under-15 ‘World Cup’ event. The concept was inspired by baseball’s Little League World Series and aimed to feature all 211 nations registered as FIFA member associations.

Extensive proposals were drawn up by businessmen including former Mexico Football Federation commissioner Juan Carlos Rodríguez, with backing from Eldridge Industries, a firm chaired by Chelsea owner Todd Boehly. The plans included potential broadcasts on ESPN and the use of the ESPN Wide World of Sports Complex near Disney World in Florida, with options for opening and closing ceremonies at Disney theme parks.

Infantino reportedly suggested an opening match between Israel and Palestine, though this was not included in the formal business proposals. The venture was intended as a long-term project to tap into new local markets and uncover scouting opportunities in nations that typically do not qualify for senior World Cups.

Investors were reportedly prepared to waive rights fees initially to build global reach and sponsorship value. However, the plans were scrapped just before the 2026 men’s World Cup. FIFA eventually announced in June that the inaugural U15 tournament will take place in Azerbaijan, with no mention of the previously discussed external investment.