Kylian Mbappé leaves Nike to become brand ambassador for On
Kylian Mbappé has officially joined the Swiss brand On as a global ambassador and shareholder, signaling the company's major entry into professional football.
Therry Henry, le directeur du football de la marque. (J. Teller/On/DR)
In a major shift within the sports business world, Kylian Mbappé, the star forward for Real Madrid and captain of the French national team, has officially moved on from his long-standing partnership with Nike. He has signed a ten-year contract with the Swiss brand On, becoming a global ambassador and a shareholder in the company.
Beyond the financial terms of the deal, Mbappé will take an active role in the development of the brand’s football-specific footwear and apparel. This represents a bold entry into the football market for the company, which has primarily focused on running technology since its launch in 2010.
The brand has also made a statement by appointing football legend Thierry Henry as its director of football. Henry will oversee product development and athlete relations for the football division.
The collaboration will feature the use of On’s proprietary LightSpray technology, which allows for the assembly of footwear without glue, resulting in a lighter and more environmentally friendly product. While Mbappé may be seen wearing On boots soon, the commercial release of the brand's football range is not expected until 2027.
This move is a significant milestone for both the player and the brand, as Mbappé pivots from the industry's traditional giants to help drive a new player in the football equipment sector.