Paris Saint-Germain reveal multi-million-dollar partnership with Google

Paris Saint-Germain, champions of France and winners of the most recent UEFA Champions League, have officially announced a multi-million-dollar partnership with Google. The agreement integrates the tech giant's services into the club's operations and fan experience.

Under the terms of the deal, Google Gemini is now the club's official smart assistant, while Google Pixel becomes their official smartphone. Additionally, the club will establish a dedicated Google area at their home ground, the Parc des Princes.

This partnership highlights the growing integration of artificial intelligence within the sporting world. Football clubs are increasingly relying on AI to analyze complex performance data and streamline the creation of content for their various social media platforms.

This trend is becoming standard across elite football. In 2025, the Premier League secured a five-year partnership with Microsoft to utilize Copilot software across their digital platforms, providing real-time data and match statistics.