Paris Saint-Germain closing in on record-breaking Nike extension
PSG is set to extend its partnership with Nike until 2037, with annual revenue expected to reach €100 million.
Le PSG d'Ousmane Dembélé va prolonger avec Nike. (F. Faugère/L'Équipe)
Paris Saint-Germain is in the final stages of negotiations to extend its partnership with technical sponsor Nike. According to reports, the two parties are set to sign a deal running until 2037, extending their current agreement by five years.
The financial terms of the collaboration are set for a significant upgrade. The new deal is expected to increase annual payments to the club from the current €60 million to approximately €100 million. This move positions PSG alongside the most lucrative kit deals in global football, matching the financial scale of Barcelona.
Talks were initiated following the club's second consecutive victory in the Champions League, secured in May after a win over Arsenal. President Nasser Al-Khelaïfi pushed for the renegotiation to reflect the club's current stature.
The agreement reinforces PSG's status as the only football club associated with the Jordan brand, which is owned by Nike. Club management
The exclusive collaboration with Jordan remains a cornerstone of the club's commercial success. Lifestyle collections and the inclusion of the Jumpman logo on specific kits have fueled a significant rise in merchandising revenue, helping the club rebound from the departures of several high-profile players in 2023 and 2024.