Liverpool sign record-breaking 348m euro sponsorship deal
The Reds will switch primary sponsors for the first time in 17 years, securing the most lucrative deal in Premier League history with Turkish Airlines.
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Liverpool have officially announced a major change to their kit sponsorship, marking a significant transition for the club. Starting next season, Turkish Airlines will replace the bank Standard Chartered as the primary shirt sponsor for the Merseyside giants.
According to reports from the Liverpool Echo, the financial terms of the long-term agreement are unprecedented. The club is set to receive approximately 348 million euros, establishing a new record for the most valuable sponsorship contract in the history of the Premier League.
This shift is a historic moment for the club, as it ends a 17-year partnership with their previous sponsor. The longevity of that relationship had become a hallmark of the club's commercial stability.
On the pitch, the team currently sits in sixth place in the league table with five points from their first three matches. The squad under Andoni Iraola's management is now preparing for a high-profile fixture on Wednesday, September 9, when they host Atletico Madrid in the opening round of the new Champions League group stage format.