Robbie Williams named Port Vale shirt sponsor
Robbie Williams' RW mark will feature on Port Vale's home and away shirts for the next two seasons as part of a new partnership.
Photo: Wikimedia Commons / CC BY-SA 3.0 / Author: EchetusXe
British pop star Robbie Williams has been confirmed as a shirt sponsor and charity ambassador for Port Vale Football Club. The two-year partnership will see his RW mark displayed on the front of the club's home and away kits.
Beyond the sponsorship, Williams will use his profile to promote the work of the Port Vale Foundation, which delivers community initiatives focused on health, education, and inclusion in Stoke-on-Trent. A lifelong supporter of the club, Williams was appointed as club president in January 2024.
It feels pretty incredible, to be honest. Robbie Williams, on the front of a Port Vale shirt - it's a match made in heaven for me. Robbie Williams
Chief executive officer Matt Hancock highlighted that the agreement is rooted in the artist's authentic connection to the town and his commitment to making a positive social impact. The club expects the partnership to increase exposure for both the team and its foundation, helping to create more opportunities for the local community.