Audience Battle: Globo and CazéTV set records during Brazil vs Haiti
Brazil's 3-0 victory over Haiti was marked by record-breaking viewership figures across both traditional television and digital streaming platforms.
Brazil's 3-0 victory over Haiti in the group stage of the World Cup was more than just a sporting success; it was a major battle for audience attention between the nation's leading broadcasters. The match, which secured Brazil's top spot in Group C, was broadcast simultaneously on Globo and the digital platform CazéTV.
Casimiro Miguel's CazéTV broke its own record, reaching 16.1 million concurrent connected devices. This represents a 28% increase over their previous peak during Brazil's 1-1 draw against Morocco, which saw 12.7 million users tuning in.
Television figures were equally impressive. In Rio de Janeiro, Globo's audience share approached 40 points, while in São Paulo, it reached 32 points. Each rating point in these markets is equivalent to 199,000 viewers.
On the pitch, the team led by Carlo Ancelotti dominated the first half with two goals from Matheus Cunha and one from Vinicius Júnior. After the break, the tempo decreased, and despite efforts to increase the lead for a better goal difference, the score remained unchanged.