Liverpool confirm massive £300m Turkish Airlines shirt sponsorship deal
Starting from the 2027-28 season, Turkish Airlines will become Liverpool's new main shirt sponsor in a record-breaking five-year agreement worth £300m.
Photo: Wikimedia Commons / CC BY 4.0 / Author: DannyDouble
Liverpool have officially confirmed that Turkish Airlines will become their new main club partner starting from the 2027-28 season. The five-year contract is estimated to be worth over £60 million annually, with the total value of the agreement reaching £300 million.
This move marks the end of the 17-year era for Standard Chartered as the club's principal shirt sponsor. While their time as the front-of-shirt partner is concluding, the London-based bank will transition into a role as a global partner for the Reds.
This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027. Ben Latті
For Turkish Airlines, this represents their first foray into being a lead front-of-kit sponsor, having previously partnered with elite clubs such as Barcelona and Borussia Dortmund. The partnership aims to leverage the global reach of both brands to connect fans across different continents.
The deal underscores Liverpool's commercial dominance in the modern game. With 1.5 billion social media engagements last season, the club remains a powerhouse that allows the hierarchy at Anfield to secure top-tier commercial figures, helping them stay competitive with rivals such as Manchester City and Manchester United.