Liverpool and Tommy Hilfiger launch new Summer 2026 collection
Liverpool FC and Tommy Hilfiger have unveiled their latest lifestyle collaboration featuring stars like Virgil van Dijk, Dominik Szoboszlai, and Florian Wirtz.
Liverpool and Tommy Hilfiger have redefined matchday fashion with the launch of their Summer 2026 campaign. This multi-year global partnership continues to merge premium lifestyle apparel with the identity of the football club, just in time for the 2026 World Cup.
The collection focuses on travel, leisure, and pre-match wear rather than on-pitch kits. It infuses Tommy Hilfiger’s signature East Coast preppy aesthetic—characterized by varsity vibes and sharp tailoring—with the club's iconic elements. The pieces utilize a traditional red, white, and blue palette, accented with nautical-inspired details.
High-profile stars of the men’s squad, including Virgil van Dijk, Dominik Szoboszlai, and Florian Wirtz, front the campaign. The promotional materials were shot around Anfield and the city of Liverpool, emphasizing the club's deep community roots and the transition of the apparel from travel luxury to everyday street style.