Barcelona to wear GOLF WANG logo in El Clásico against Real Madrid
Barcelona will feature the logo of Tyler, The Creator's fashion brand, GOLF WANG, on their shirts for the upcoming El Clásico match.
Barcelona is preparing a special kit design for their upcoming clash with Real Madrid. This time, the spotlight will be on Tyler, The Creator, as the club will feature the logo of his fashion brand, GOLF WANG, on their jerseys.
This initiative is made possible through the ongoing commercial partnership between the Catalan club and Spotify. Instead of using the artist's name or direct music references, the uniform will showcase the branding of his fashion house. The collaboration extends beyond the pitch, including special apparel and accessories, alongside promotional activities in Barcelona.
A key highlight for fans will be the release of a limited edition of 1899 numbered jerseys, a figure that pays homage to the year of Barcelona's founding. This project aims to bring the creative identity of the American artist closer to the club's supporters worldwide.
Tyler, The Creator joins an elite list of previous collaborators in this strategy, which has previously featured logos from Drake, Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, Ed Sheeran, and Olivia Rodrigo.