Tolami Benson could earn half a million thanks to 2026 World Cup
Arsenal star Bukayo Saka's fiancée, Tolami Benson, is expected to see a significant boost in her commercial earnings during the 2026 World Cup.
Tolami Benson, fiancée of Arsenal star Bukayo Saka, stands to significantly boost her income during the upcoming World Cup. According to football finance expert Rob Wilson, her earnings from advertising deals could reach up to £500,000.
Saka's performance at the tournament in the US, Canada, and Mexico is expected to directly impact his partner's media value. Wilson notes that brands now value the public image of a couple as much as individual athletes. It is estimated that the rate for a single sponsored social media post from Benson could rise to £10,000.
She already understands media and branding well. If Saka becomes one of the main stars of the tournament, Tolami could earn up to £10,000 per sponsored post and reach an annual income of £250,000–£500,000. Rob Wilson
Bukayo Saka and Tolami Benson have been dating since 2021, and they announced their engagement in November 2025.