FIFA to sell World Cup winners' rings for £112,000
FIFA is introducing Super Bowl-style winners' rings for the 2026 World Cup, with 1,996 limited edition pieces available to the public for £112,000 each.
Photo: Wikimedia Commons / CC BY-SA 4.0 / Author: Ank Kumar
FIFA has announced a major shift in victory celebrations for the 2026 World Cup, introducing bespoke championship rings for the tournament winners. This move draws inspiration from iconic North American sports traditions found in the NFL, NBA, and MLB, serving as a prestigious addition to the traditional gold medals awarded to players and coaching staff.
While 30 of these exclusive rings are allocated for the winning squad, FIFA confirmed that 1,996 pieces will be made available for public sale. Fans interested in purchasing this piece of history will face a steep price, with the retail cost set at £112,000. The rings will be individually fitted and designed to reflect the identity of the winning team, featuring the World Cup trophy on one side.
FIFA stated that this initiative allows supporters to own a unique piece of history from the 2026 tournament. However, the announcement has sparked controversy among fans who view the move as a blatant cash-grab. Critics argue that the introduction of these rings, alongside plans for a 30-minute half-time show at the final in New Jersey, dilutes the traditional identity of the World Cup in favor of North American commercial tropes.