FIFA's plans to sell World Cup stake on the verge of collapse
British Finance Minister John Healey says FIFA's proposal to sell a stake linked to the World Cup to private investors is failing due to European opposition.

Photo: Wikimedia Commons / CC BY-SA 4.0 / Author: Ank Kumar
British Finance Minister John Healey has expressed confidence that FIFA's controversial plan to introduce private sector investment into its World Cup commercial operations is nearing collapse. The initiative has faced intense resistance from major European football authorities.
Healey highlighted the leadership role taken by the English Football Association and UEFA in opposing the plan. "I think FIFA's plans are falling apart, and I am extremely proud that the English Football Association and European football's governing body (UEFA) led the campaign against the idea of selling the World Cup," Healey stated.
The proposal, internally referred to as FIFA Forward Enterprise, sought to group the federation's commercial and tournament operations into a new company. FIFA aimed to value the venture at approximately $20 billion, with the intent of raising over $4 billion through private investment to fund global football development and increase allocations to national federations.
However, the move angered European federations, who viewed the involvement of private capital in World Cup-related assets as crossing a fundamental red line. Member federations under the UEFA umbrella threatened to boycott FIFA competitions unless the proposal was scrapped and guarantees were provided to protect football governance and sporting decisions from private commercial influence.