Asian Football Confederation slams FIFA's controversial commercial proposal
The Asian Football Confederation has expressed disappointment over FIFA's decision to launch a new commercial company without prior consultation with continental governing bodies.

Photo: Wikimedia Commons / CC BY-SA 4.0 / Author: Ank Kumar
The Asian Football Confederation has hit out at FIFA following the announcement of a controversial proposal to establish a new company, "FIFA Forward Enterprise." The entity is designed to centralize FIFA's commercial operations and events, including rights management for major tournaments like the World Cup.
In an official statement, the confederation expressed deep disappointment that the plan was made public before continental governing bodies were consulted. The AFC stressed that it had no prior knowledge of the project, despite the significant implications it could have for the financial future of the game.
The AFC emphasized that initiatives with global impacts must adhere to principles of good governance and transparency. It is calling for comprehensive engagement with all stakeholders, including national and continental confederations, to ensure that any major structural changes reflect the collective interests of global football rather than unilateral decisions.