Who is Rafaela Pimenta: the Brazilian agent behind Erling Haaland
Brazilian lawyer Rafaela Pimenta manages the career of Erling Haaland, who recently led Norway to eliminate Brazil from the 2026 World Cup.
After Erling Haaland scored twice to help Norway eliminate Brazil from the 2026 World Cup Round of 16, the spotlight has turned to the woman behind his success. The primary figure managing the 26-year-old's off-field career is Brazilian lawyer Rafaela Pimenta.
Based in Monaco, 53-year-old Pimenta leads the agency Tatica. She began working with Erling Haaland early in his professional career. Following the passing of legendary agent Mino Raiola in 2022, Pimenta took over his client portfolio, cementing her status as one of the most influential figures in the football business.
Under her guidance, the striker moved from Borussia Dortmund to Manchester City and signed a long-term contract extension with the English club until 2034. Beyond Haaland, she represents elite players such as Matthijs de Ligt and Santiago Gimenez.
For Pimenta, the World Cup clash between Brazil and Norway presented a unique emotional conflict. As a Brazilian and a supporter of the national team, she found herself in an unusual spot as her star client faced her home country. Before the match, she shared a photo on social media wearing a shirt split between the colors of both nations.