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Santos agree major kit deal with Adidas starting in 2028

Santos have finalized a long-term agreement with Adidas to supply kits starting from the 2028 season, ending their partnership with Umbro.

Santos agree major kit deal with Adidas starting in 2028

Photo: Wikimedia Commons / CC BY-SA 4.0 / Author: GiRusso

Santos have officially confirmed a significant change in their technical sponsorship. Starting with the 2028 season, German sportswear giant Adidas will become the club's official kit supplier.

This agreement marks the end of a long-standing partnership with Umbro, which has produced the club's kits since 2018. The current contract with Umbro remains in effect until the end of 2027. The move is designed to boost commercial revenue and significantly expand the Brazilian club's global retail presence.

Santos Futebol Clube and adidas have reached an agreement for the supply of sporting goods starting in the 2028 season. This will be the third time that the three-stripe brand will produce the uniforms for the Vila Belmiro team. Adidas

For Adidas, the partnership strengthens their footprint in the Brazilian top-flight, joining a portfolio that currently includes Flamengo, Cruzeiro, and Internacional. The deal encompasses official matchday kits as well as extensive training and lifestyle ranges.

Off the pitch, the club continues to focus on its league campaign, currently sitting eighth in the standings with 38 points from 27 matches. The squad faces a demanding stretch of fixtures against Sao Paulo, Flamengo, and Atletico Mineiro.

Prepared by TheGoalStorm based on reporting by goal.com